An expo is one of the best ways to get your name out there as a business, within your niche. An expo brings hundreds or thousands of visitors straight to you who have an interest in your business’s niche. It’s an unparalleled opportunity to make a lasting impression on people within your industry that you want to pay attention to you. At an expo, however, there is going to be a lot of competition.
One of the best ways to stand out from the crowd at an event like this is to use a teardrop banner or two. These will help your business to stand out, be memorable and leave your audience with an impression of professionalism. In this article, we share with you some of the big reasons you should be advertising with a teardrop banner for your business in 2018.
How Is a Teardrop Banner Effective?
You can use teardrop banners in a wide variety of situations. Whether you’re at an expo, trade show, conference or just inside your everyday business location, they can be an effective way to grab your audience’s attention. With the US trade show market bringing in $12.81 billion yearly, there is a huge market at expo’s and trade shows to bring in customers to your business. If that didn’t get your attention, it’s important to remember that 81% of tradeshow attendees have buying authority. That means more than 4 out of 5 people who are walking around these trade shows are potential customers targeted to your industry. What more of an opportunity could you want?
The 7 Reasons You Should Be Using A Teardrop Banner At Your Next Event
With such a large opportunity of acquiring the right type of customers, here are seven of the reasons you should be using a teardrop banner at your next expo or if you want to stand out at your trade show.
1. Flags Grab Your Audiences Attention
The beauty of a teardrop banner is it’s the kind of flag that has the ability to grab hold of your potential customer’s attention quickly. You can use these types of designs both indoors and outdoors, and you can get them in a size to suit your business or event. With big or small options available, it’s all down to how much you want to stand out. Many teardrop banners have options such as cross bases with poles for indoor options. The flags for outdoor uses will include the pole with a ground stake option.
2. Very Easy To Transport
There is always going to be a lot of marketing tools that are similar to banners but are simply too large or difficult to pack up for transport. The beauty of teardrop banners is that their design and size allow for easy transport. If you’re frequently visiting events or like to move your banners around this is ideal. This can save a lot of additional stress at event time.
3. Set Up and Take Down Is Simple
Out of all the marketing tools available, teardrop banners are perhaps the easiest to put up and put down at a moments notice. No more running around looking for a ladder and cable ties to set up that overhead banner. With a teardrop banner, all you need is to set up the stands and add the flag, easy. This leaves you more time to focus on the important part, attracting your customers.
4. Teardrop Banners Are Affordable
When you start to look at the pricing of marketing materials, especially for events, the costs can start to mount up quickly. The beauty of teardrop banners is the price of them is a lot less than some of the other marketing resources you might usually indulge in this type of event. With everything from inflatable archways, inflatable tents, media walls and classically printed gazebos, the prices can really start mounting up for a modest trade show. You can still make an impact while keeping costs low with teardrop banners.
5. Banners Are Easy To Customize
With the teardrop banners, the design choices are only limited by your imagination. With the ability to print on a number of different size options and with different designs, you can customize your teardrop banner to stand out. Many customers can often ignore traditional styles of banners, and thus they become ineffective. This type of banner is always the one which stands out and catches your customers eye.
With any colour choice or marketing message on the banner in your choice of design, you can guarantee that your logo, business information, and brand is going to stand out from the crowd.
6. Advertisement For Your Business 24/7
Why only advertise at trade shows and expos? With this type of banner, you can use them for your business 24/7.
With the outdoor options available with the teardrop design, you can have them acting as a 24/7 salesperson, advertising your business at all times thanks to their durable design. They are also popular to use on the inside of businesses, to catch your customer’s attention and re-enforce your brand image.
7. They are Durable
One of the most important aspects of any piece of physical advertising you invest in is that they stand the test of time. Thankfully, a teardrop designed banner is going to not only be durable now but through multiple uses. This becomes particularly useful when you are going to be using them both indoors and outdoors and at trade shows and other types of events. The last thing you want is to spoil your companies image due to a low-quality type of flag or banner.
Is a Teardrop Banner Right For Your Business?
While a teardrop banner might not be the perfect choice for every business, the really important question you should ask yourself would be, is it right for you? With a durable design, low cost and easy transportation, it’s hard to find a situation where it wouldn’t be convenient to re-enforce the brand of your business on the road. If you’d like more help in deciding on the right type of banner or advertisement for your business, get in touch with us today.