Why Pull Up Banners Are a Cost-Effective Marketing Choice

Who would’ve thought that Nikola Tesla’s “world wireless system” back in the 1900s would become the Internet as we know it now? And that more than a century later, over four billion people would become Internet users?

It’s most likely for these reasons that you heard people left and right saying that print is dead. But it’s not. Print is very much alive and still plays a critical role in today’s many different industries.

Especially in the world of marketing and advertising.

And one type of print marketing tool you shouldn’t underestimate are the roll up banner stands. They’re as crucial to your business’ marketing strategies as your online marketing investments. In fact, they’re some of the biggest contributors to the success of your trade show display.

On top of that, they’re also some of the most cost-effective tools in your print marketing arsenal. And here’re the top reasons why.

1. It’s Print, and Print is Very Affordable

How does a $150,000 TV ad sound to you? Incredulous, right?

But that’s the truth when it comes to television ads. After all, you have to pay the TV station much more when you want to secure a spot in their prime time viewing slots. And while this can definitely bring in more people to know about your brand, the question is, do you have such a massive budget?

You most likely don’t, seeing as your organisation falls under the small business category. After all, small businesses in Australia comprise 97% of all businesses in the country. And as a small business owner, marketing is just one part of the extensive list of expenditures you need to worry about.

So, what about print ads then?

It still depends on several factors, such as the size, material, and specific type. But you can rest assured you won’t have to spend thousands of dollars on a single piece of roll up stand. For a couple of hundred dollars, you can already have a pull-up banner stand and catch the attention of anyone passing by.

2. Because You Can Use Them Over and Over Again

Roll up banner stands are some of the most cost-effective marketing tools you have. For the simple reason that you can use them again and again. This is especially true for those printed on high quality materials, using top-of-the-line inks.

For instance, you’re attending a trade show event. In this case, you’d need to have tangible visuals that will capture the interest of attendees. Print materials that will make your competitors turn green with envy.

At the same time, you want to have print ads that you can use the next day. And the day after that. Up until the very last second of the convention.

Remember, events like this can go on for several days. As such, you don’t want to end up with no means of marketing on your second day!

We’re not saying that you shouldn’t invest in small ticket items like flyers, brochures, calling cards, and even promotional items. But, if you rely on just these, your overall expenses are sure to increase at a rapid rate. Not to mention that it may leave you without any other advertising medium in the last days of the event.

Pop up or roll up banner stands boast of longevity that makes them reusable. All you need is to take them down once the day is over. And then the next day, position and set them up in the most strategic location.

3. They’re Compact and Portable

This means you can bring them anywhere you want to market your brand and its products and services! They’re easy to set up and take down. It’ll take you just a minute or two to put them up or bring them down.

In other words, even after the trade show ends, you can still use them somewhere else. Perhaps for the next trade show event, you’ll attend in a few days. Or right at the actual place of your business.

How’s that for compactness and portability?

4. The Banners Themselves are Replaceable

You’ll find roll up or pull up banner stands that offer great levels of flexibility in terms of reusability. How so?

To get the most out of them, you just need to replace the banners themselves. Then, simply attach the new banner on to the stand. Presto – you have a new advertisement!

For instance, you have something new to share with your target market. Perhaps a new product, a current promotion, or maybe a sale! So, you just need a new banner to print the information on.

All that’s left to do is to attach the new banner on to the stand. Then, wait for the customers to come make your business door swinging.

This replaceability feature makes roll-up banner printing tools even more cost-effective. And why it makes sense that you should already invest in such print ad supplies.

5. Because They’re Perfect for Almost Every Advertising Opportunity

Last, but not the least, is the simple reason that these banner stands are effective in almost every case of advertising opportunity you get. From trade shows to in-business advertising, you can take and use them anywhere you can legally advertise. And again, because they’re a form of print ad, they won’t cost you as much as other forms of marketing.

Just consider this: Australia has the most expensive Facebook marketing in the entire world. This doesn’t mean you should no longer market on Facebook or any other social media platform. But it pays to know so that you can better control your marketing budget.

Want More Info on the Benefits of Roll Up Banner Stands?

If so, then make sure you visit our blog site! We have more useful information, tips, and tricks there that will help you make the most out of your roll up banner stands. So, get visiting!

How a Printed Gazebo Can Help Attract New Clients

The global trade show industry does over 30 billion dollars of revenue every year. What that says is that businesses, whether they’re brick-and-mortar or online based, understand the value of setting up a stand and engaging clients in unique ways from time to time.

If you’ve ever attended a trade show or a similar special event, you know how it goes.

You’re situated among a ton of people. On your right, there is a competing business. On your left, the same thing.

Even with all of the foot traffic and lead potential at these kinds of events, it can be hard to stand out. Fortunately, utilizing a printed gazebo could help you circumvent that issue.

Our team at Event Display have put together this article to help you determine whether or not you feel a printed gazebo can give you the competitive edge you need at your next event!

1) Your Booth Will Feel Professional

Instilling confidence in consumers in rearguard to your brand is instrumental in making sales. After all, nobody wants to buy from a company that makes them uneasy about the quality of merchandise they’ll be receiving.

With a printed gazebo, you’ll make it clear to customers that you take your brand seriously. They’ll then be able to infer that your level of seriousness translates to the products you’re selling them.

2) You Will Increase Your Logo and Brand’s Name Recognition

77% of marketers agree that branding is critical to a business’ success.

Why?

People form emotional connections to your logo, color palette, and brand name. Giving people the opportunity to get acquainted with your brand is integral to building initial awareness and starting consumers down the path of becoming loyal to your company.

With a printed gazebo, whether someone is standing in front of your booth or 10 booths away, if they’re glancing in your direction, they’re going to see your branding.

These impressions you’re getting are invaluable to boosting the return on investment you get from events. If your gazebo is plain, you’re essentially missing out on a free billboard that can foster engagement with potential customers.

3) You Can Showcase Promotions

One of the key drivers of consumer activity at an event is an excellent promotion. If you’re selling lemonade for instance and you have an incredible two for one special, you can be sure that whenever someone passes by your booth they will be interested.

Still, you can only attract those who get close enough to your booth to read on some placard the deal you’re offering.

Printed gazebos break that barrier.

When utilizing a custom gazeebo, you can advertise your value proposition in a way that everyone can see. This will significantly increase the number of conversions you get during your event.

4) Your Booth Will be a Landmark

Events can get crazy. Many times people attending will look for focal points they can orient themselves around.

Sometimes it’s a water fountain. Sometimes it’s an archway.

Imagine though if your booth could be a focal point!

Custom gazebos make that possible. You can print a custom design on your gazebo that uses eye-catching imagery and colors that beg to be seen.

This can lead to more people congregating in your vicinity and a higher likelihood to engage leads.

5) You Can Target Your Look to the Event You’re At

People who attend events want to feel like the vendors are as excited about being there as they are. Nothing says that better than utilizing a custom gazebo design that calls out the event.

This can be as simple as incorporating the event’s name in your gazebo print. It can be as deep as going with a graphics package on your gazebo that aligns with the event’s motif.

However you choose to do it, targeting your gazebo to the event you’re at can catch people’s eyes. It will make them appreciate your effort and help your brand connect with more consumers.

6) You Can Take Your Branding Beyond Your Gazebo’s Top

When people think about printed gazebos, some think about just the overhead portion. Many gazebos, however, have inner, back, and side walls.

With a custom gazebo design, you can print on all of those surface areas!

What that means for you is that you have the opportunity to showcase more information to consumers when they approach your booth. Think about sharing your phone number, social media handles, website’s, and more.

With a printed gazebo, every surface can act as a business card that will increase the likelihood of you making a sale!

The Benefits of Having a Printed Gazebo

Trade shows and other special events can provide tremendous opportunities for your business. You can make sales, hunt down leads, and build relationships.

Standing out at busy events like these can be hard. With a printed gazebo however, you have the opportunity to showcase your businesses most important information. You can also express what makes you special.

Whether you’re looking to gain impressions for your brand, showcase a special promotion or you just want to share a special design targeted to the event you’re at, custom gazebos can help.

The possibilities are only limited by your creativity!

If you’re a business owner who feels like you could benefit from all of the unique advantages a printed gazebo can provide, Event Display can help!

At Event Display, we specialize in creating a variety of branding pieces companies can leverage at business to business and consumer-facing events.

Whether you’re looking for professionally designed gazebos, umbrellas, inflatable tents and more, our team has a solution for you!

Browse our inventory to see everything we have to offer or for more information, feel free to contact us today!

Why Advertising Flags Attract New Customers

Feel like your business isn’t getting the attention it should lately? Looking for something that will make people stop and notice your brand?

Look no further because we’ve got just the thing to make your company stand out.

In today’s marketing world, it seems that everyone is talking about going digital. Technology is great, but when you want to get the attention of local consumers, you need something that’s a little different.

Have you considered investing in eye-grabbing advertising flags?

Ad flags aren’t the newest gimmick on the market. But, there’s a reason for that. It’s because they’ve been around a little while. And, they’ve been around a little while because they work.

In a recent survey, more than half of all small business owners find signage and graphics are an effective way attract customers.

Read on to learn why advertising flags are the easiest way to boost your business!

8 Reasons Why Advertising Flags Attract Customers

You may not hear as much about outdoor advertising in today’s high-tech marketing industry, but it appears that it’s still alive and well. And, it also seems to be often overlooked.

Here’s why you don’t want to let this opportunity to attract customers pass you by.

1. Your Customers Live Within 5 Miles of Where You are Located

The United States Small Business Administration reports that 85% of your customers live within a five-mile radius. That means that you can safely bet that 85% of the people you serve are in your area on a regular basis.

2. Typically, Consumers Spend 20+ Hours Per Week in the Car

On top of that, The Arbitron National In-Car Study, 2009 edition, found that Americans spend upward of 20 hours in the car each week.

What can we gather from the statistics above?

Well, your potential customers are likely to be spending a substantial amount of time each week on the road. And they are likely to live or work in the same neighborhood as you.

If you take the same route to work and home each day, and especially if you are forced to sit in traffic during your commute, you’re probably going to notice whatever is sitting on the other side of the window.

3. Bold Graphics Catch the Eye

An email may not catch your customer’s eye. But, a bright, colorful sign with bold lettering is hard to overlook.

Clever use bold colors and font in high-contrast signage is bound to get the attention of passing consumers.

4. Consumers Gravitate Towards Familiarity

It’s well-known that consumers tend to go with what they know. If they have never seen your brand or logo before, they obviously won’t feel a familiarity when they see it in your store window.

But, if your logo is getting daily exposure, when they pass by your storefront, they are more likely to have already established a subconscious connection, at least on some level.

5. Images Make an Impression on Our Memory

Images make an impression that tends to last longer than written words or messages communicated orally. The mind collects the images surrounding us.

According to research led by Richard Mayer from the University of California, we only retain about 10% of what is communicated to us orally after three days. However, if an image is added, that number goes up to 65% after three days. Studies reveal that it’s possible to recall images with 95% accuracy for days after they are viewed.

This illustrates the importance of providing consumers with images in advertising. Ad flags offer the benefit of creating an image in minds of potential customers, increasing the chances that consumers will remember your message when it is no longer in sight.

6. Locals Are Likely to Share Your Business Ads Through Word of Mouth

Since 2005, word of mouth has been consistently reported by small business owners as the number one way they get customers, according to Small Business Trends. In 2014, 85% of small businesses agreed that word of mouth was the most effective way to attract new customers.

It’s been established that locals are likely to notice your ad flags. But, they are also likely to share what they’ve noticed with friends, family, or colleagues.

Perhaps you are advertising a sale on your signs. You can count on it being passed along to friends and neighbors, which widens the audience and boosts the local impact of your ads.

Or, maybe your ads are announcing a store opening or closing, or another special event. Whoever spots your ads is likely to spread the message.

Advertising something that benefits customers, such as a sale, highly-sought inventory, or special event, is often effective at stimulating local word of mouth. It’s used by business owners as a double-duty marketing strategy to drive consumer traffic.

7. Outdoor Flags Serve a Landmark to Locals, Grabbing Their ‘Attention by Association’

Outdoor signage passes on your ads in creative ways that you probably haven’t even considered. You may not realize the ‘attention by association’ that flags tend to receive.

The ads are shared among the community, getting you noticed by more people. It might be considered unconventional “word of mouth advertising”, but it’s still effective in getting consumers attention.

It’s not as complicated as it may sound.

Here’s an example.

How many times have you given directions using billboards or signage as a landmark? We might say “turn left at the orange sign”, or “go past by the yellow billboard to the traffic light”, for example. We do it all the time, right?

Locals will begin using your ad flags as a way to let others know where to “veer right” or “go straight”. As people begin sharing directions that rely on your advertising flags as their landmark, they will be spotlighting your business.

8. The Constant Clicking of Digital Ads is Easy to Ignore, Not So With Outdoor Signs

The world has gone digital. We get that. Now it seems that every local and national marketing team in the world is concentrating their efforts on digital advertising, decreasing its effectiveness.

We spend hours each week clicking through advertisers’ emails, social media posts, links, and sites. Our lives have become saturated with digitized marketing strategies.

Honestly, how many promotional emails do you really read each day? Many of us delete e-mail ads before even opening them.

With so many marketers ignoring the potential of other forms of advertising, it opens the door to unique opportunities for the few that do.

You are more likely to stand out using outdoor signs, especially when everyone else isn’t using the same strategy.

Get Your Business the Attention You Crave!

Ready to get the attention of local consumers?

Advertising flags can get your business noticed fast.

Contact us today to boost your business with outdoor advertising!

How to Create a Branded Display That People Will Remember

Brand style guides and takes the heart and soul of your brand. It represents your mission, vision, and values.

Your brand is an amalgam of insights. They combine to create a promise of what a customer can expect from your products and services.

In light of this, did you know that how you represent your products in a branded display can impact your sales?

Sensory branding allows a marketing approach to be profitable and successful. About 99% of all brand communication focus on only two of the senses – the sense of sight and sense of sound.

So, when you add the other senses, you can achieve better branding design. This can then lead to increased sales.

Ready to get started? Check out this guide we’ve made to help you create the best branded display for your business.

Create a Lasting First Impression

First impressions do last.

A study said that first impressions are a lot stickier than we’re inclined to believe. The first impressions people get from looking at the photograph influence their perception. This means that even if they meet in person, that impression remains.

In a branded display, the customer’s first impression of your stall would determine if they want to explore further.

For instance, you have a well-crafted and eye-catching window display. When people make the first impression that the brand is unique and astounding, they would enter the shop. In fact, they may even buy your products then and there.

Remember: A brand design creates an opportunity for you to reach out to your customers. It gives you a physical space to visually communicate your brand message. Use this space to wow your customers right off the bat.

Collect Amazing Brand Inspiration

To help you come up with a great brand style design, look at inspiration boards online. These photos may give you an idea of what you want your display to look like.

Think about the things that worked for your brand in the past. Also, make sure you contemplate on what the displays of your competitors look like. From there, build your unique design that can surpass your competitor’s.

With many businesses today, it’s important to stand out from the others. Integrating various designs and ideas would create a one-of-a-kind masterpiece.

Create an Eye-Catching Branded Display

Beautiful, colorful, and eye-catching displays will make your customers remember you. But you only have a few seconds to make them believe your displays indeed have these features.

Here’s something to put things in perspective:

Sensory memories remain for tiny time periods. They come from the sensory organs like the eyes. The thing is, the brain only retains them less than 500 milliseconds.

That’s right. It only takes a few hundred milliseconds to make that impact on your customers. On whether they’ll remember your brand or not.

This is a primary reason companies spend so much money to design their corporate logos.

A study shows that the logo can impact a customer’s perception of the brand. People will make assessments of a company, brand, or product based on the shape of the logo. This said you want to make certain you develop a good and eye-catching logo design.

Consider Your Display Colors

Aside from the design, the colors of your branded display are also crucial.

Are you aware of how people have a higher likelihood to remember a particular color than a product or brand? That’s because colors are so powerful they can influence a person’s mood. With the use of the right colors, you can instill your brand in your market, even influence their buying behaviors.

For example, if your product or brand is about sporting goods, the colors that could best represent your company is green and blue. These colors represent the vibe and feel of the outdoors.

Also, color affects consumer decisions. Another study suggests that people decide to buy within 90 seconds of their initial interactions with a product or person.

An estimated 62% to 90% of the assessment of the brand depend on colors.

Focus on Interactive Displays

Today, interactive display marketing and digital signage gained immense popularity across various industries.

The consumer electronics market pioneered this type of display. The question is, why should you place great value on them too?

A static display can get the attention of its customers through its design and use of colors. But interactive displays have a natural attention-grabbing quality.

There’s also the power of interactive displays affecting customer engagement. The more the customers get engaged in your digital design, the more likely they’ll remember your brand.

Always remember that a good customer experience affects your sales. When your customers enjoy interacting with your display, they’re more likely to buy your products or services.

So, incorporate videos, LED screens, and touch-screen displays on your next branded display campaign.

Craft and Play an Attractive and Unique Signage

Signage gives cues to your customers. It provides them the needed information about a product or brand. An effective sign is an important element of visibility.

If you don’t have a well-designed and installed branded display signage, you won’t gain full economic potential. A signage helps develop a memory of a particular brand or product.

Play with graphics to add personality to your store’s visual identity. This’ll attract the attention of your potential customers.

At the same time though, make sure your signage uses bold and clear words. This’ll make it easier for your customers to understand it better.

Remember, the attention span of humans is about eight seconds, based on a recent study. If you want to grab their attention, make sure they’ll get the information they need from your branded display right away.

A good display can provide the needed information any customer needs. You can communicate this through signage, color, and aesthetic value.

Grab the Attention of Your Customers Through Appealing Product Displays

A branded design represents your product or company as a whole. It’s a snippet of what to expect from you.

It’s a way to communicate your brand to your customers through design, colors, and interactive displays.

As such, it’s important to focus on all the attention-grabbing details when developing your display plans. These details, big or small, so long as properly mixed together, will create a unique customer experience.

You need to make a good impression on your clients. If you want people to remember your brand, invest in a well-designed display. You can apply any of these guidelines or better yet, mix them up to create an amazing, one-of-a-kind design.

Ready to have a well-crafted branded display or other event display booths? Then connect with us to learn more!

7 Reasons You Should Advertise with a Teardrop Banner

An expo is one of the best ways to get your name out there as a business, within your niche. An expo brings hundreds or thousands of visitors straight to you who have an interest in your business’s niche.

It’s an unparalleled opportunity to make a lasting impression on people within your industry that you want to pay attention to you. At an expo, however, there is going to be a lot of competition.

One of the best ways to stand out from the crowd at an event like this is to use a teardrop banner or two. These will help your business to stand out, be memorable and leave your audience with an impression of professionalism.

In this article, we share with you some of the big reasons you should be advertising with a teardrop banner for your business in 2018.

How Is a Teardrop Banner Effective?

You can use teardrop banners in a wide variety of situations. Whether you’re at an expo, trade show, conference or just inside your everyday business location, they can be an effective way to grab your audience’s attention.

With the US trade show market bringing in $12.81 billion yearly, there is a huge market at expo’s and trade shows to bring in customers to your business. If that didn’t get your attention, it’s important to remember that 81% of tradeshow attendees have buying authority.

That means more than 4 out of 5 people who are walking around these trade shows are potential customers targeted to your industry. What more of an opportunity could you want?

The 7 Reasons You Should Be Using A Teardrop Banner At Your Next Event

With such a large opportunity of acquiring the right type of customers, here are seven of the reasons you should be using a teardrop banner at your next expo or if you want to stand out at your trade show.

1. Flags Grab Your Audiences Attention

The beauty of a teardrop banner is it’s the kind of flag that has the ability to grab hold of your potential customer’s attention quickly. You can use these types of designs both indoors and outdoors, and you can get them in a size to suit your business or event.

With big or small options available, it’s all down to how much you want to stand out. Many teardrop banners have options such as cross bases with poles for indoor options. The flags for outdoor uses will include the pole with a ground stake option.

2. Very Easy To Transport

There is always going to be a lot of marketing tools that are similar to banners but are simply too large or difficult to pack up for transport. The beauty of teardrop banners is that their design and size allow for easy transport.

If you’re frequently visiting events or like to move your banners around this is ideal. This can save a lot of additional stress at event time.

3. Set Up and Take Down Is Simple

Out of all the marketing tools available, teardrop banners are perhaps the easiest to put up and put down at a moments notice. No more running around looking for a ladder and cable ties to set up that overhead banner.

With a teardrop banner, all you need is to set up the stands and add the flag, easy. This leaves you more time to focus on the important part, attracting your customers.

4. Teardrop Banners Are Affordable

When you start to look at the pricing of marketing materials, especially for events, the costs can start to mount up quickly. The beauty of teardrop banners is the price of them is a lot less than some of the other marketing resources you might usually indulge in this type of event.

With everything from inflatable archways, inflatable tents, media walls and classically printed gazebos, the prices can really start mounting up for a modest trade show.

You can still make an impact while keeping costs low with teardrop banners.

5. Banners Are Easy To Customize

With the teardrop banners, the design choices are only limited by your imagination. With the ability to print on a number of different size options and with different designs, you can customize your teardrop banner to stand out.

Many customers can often ignore traditional styles of banners, and thus they become ineffective. This type of banner is always the one which stands out and catches your customers eye.

With any color choice or marketing message on the banner in your choice of design, you can guarantee that your logo, business information, and brand is going to stand out from the crowd.

6. Advertisement For Your Business 24/7

Why only advertise at trade shows and expos? With this type of banner, you can use them for your business 24/7.

With the outdoor options available with the teardrop design, you can have them acting as a 24/7 salesperson, advertising your business at all times thanks to their durable design. They are also popular to use on the inside of businesses, to catch your customer’s attention and re-enforce your brand image.

7. They are Durable

One of the most important aspects of any piece of physical advertising you invest in is that they stand the test of time. Thankfully, a teardrop designed banner is going to not only be durable now but through multiple uses.

This becomes particularly useful when you are going to be using them both indoors and outdoors and at trade shows and other types of events. The last thing you want is to spoil your companies image due to a low-quality type of flag or banner.

Is a Teardrop Banner Right For Your Business?

While a teardrop banner might not be the perfect choice for every business, the really important question you should ask yourself would be, is it right for you? With a durable design, low cost and easy transportation, it’s hard to find a situation where it wouldn’t be convenient to re-enforce the brand of your business on the road.

If you’d like more help in deciding on the right type of banner or advertisement for your business, get in touch with us today.

8 Places to Use a Marquee Sign for Your Business

A marquee sign invokes images of the Las Vegas strip, downtown movie theaters, and witty church banner. It also could be referencing a “tent-like structure with open sides.”

In our industry, we use the word for both signage types. And each can help your business achieve its goals.

We’ll be discussing how in the following article. We’ll also be sharing several uses that can take your company to the next level. Let’s begin!

1. Roadside Business Signage

One type of marquee in common use is roadside business signage. Motorists may notice these signs as having black letters, white backgrounds, and a flashy horizontal arrow pointing toward the business in question.

These signs are particularly useful in high-density areas where businesses run together. They clarify the business location for visitors unfamiliar with the area. They also provide enough warning that the visitor can keep a watch for parking within proximity if parking is limited in front of the building.

Roadside business signage can advertise flash sales, business hours, or newly in-stock items.

2. Trade Shows

Trade shows are hugely beneficial with the right booth display and proper signage calling attention to it. Marquees can handle the latter part of that equation with ease.

And in case you’re wondering, the right trade show is well worth pursuing.

Just to give you an idea, the study CEIR: The Changing Environment of Exhibitions found almost 100% of marketers credited trade shows with delivering value not found in other mediums. They cited mass prospect/customer availability, face-to-face interaction, and diversity of interactions as their reasons.

But it’s easy to get lost in the shuffle if you fail to prepare. Always pack a marquee sign to make sure your booth gets noticed.

3. Employment Initiatives

Another practical marquee use for businesses is in the pursuit of employment initiatives. Calling attention to the fact you’re hiring could grab you several qualified leads without any additional investment beyond the cost of the signage.

Companies often employ marquees when holding recruiting drives, advertising on-site for help wanted, or attending job fairs. The extra effort also adds a touch of professionalism that puts job seekers at ease.

4. Special Events

A business will undergo many special needs throughout its life cycle. Some of these needs will grow from a sense of fun while others will be out of desperation. In either case, a marquee sign can help.

A special Black Friday promotion is one practical use. The busiest shopping season of the year kicks off on Thanksgiving night and the early Friday morning hours to follow. Sales have continued to rise in the brick-and-mortar world despite the influx of online shopping.

Well-placed signage allows your business to get in on the $3.9 billion (as of 2017) spent during this busy time.

On the flip side of a growing business, you’ve got those at the end of their life cycles. In such scenarios, a liquidation sale may become necessary. Marquees remain your best bet for attracting the public’s attention and reminding them you’re still here for a while longer.

5. Community Sponsorships

Relationship marketing is still one of the most effective ways of growing a business. You can certainly do this online, but it’s easier to establish when you can go out into your community and meet others face-to-face.

A marquee sign allows you to let the community know of your presence. But it also gives you the chance to show positivity and keep your community informed of the ways you’re helping.

Think about using yours to advertise special school events you’re sponsoring, or causes that you simply support. During our years at Event Display, we’ve seen creative uses that range from showing support for a local sports team to raising money for families who’ve lost loved ones or are experiencing other hardships.

6. Important Announcements

Another great way to get customers through your door is to host special guests and signings. Of course, you will need the right partner for this to be effective.

Assuming you do, use your signage to let customers know about the amazing once-in-a-lifetime opportunity they will have to meet a niche celebrity or sports idol. You also could use the sign to inform them you’re out of a particular piece of inventory as well as when the next shipment will arrive.

7. Directional Purposes

Google and Apple don’t always get it right when it comes to guiding customers to your door.

Let’s say you just moved into a building that was once occupied by another business. The mapping features on most smartphones may not be aware of the change. This can create a lot of confusion.

Establishing a marquee sign can provide directions to your business that aren’t available through Siri. It also can clear up any confusion if your business is located in a cluster of other stores.

8. Storytelling

For an exhibit-based location where storytelling matters, marquees can work especially well. Go to any museum or historic site if you don’t believe us.

What you will find are visually appealing marquee displays that offer some imagery into the past as well as words of explanation. Together these paint a story that provides value to the individuals visiting the display.

How can your business use storytelling to advance its cause? What would your customers want to know? Do you sell anything where product education is essential to converting prospects into buyers?

Keep these questions in mind, and think of how you can incorporate it into a display.

What Will Your Marquee Sign Say?

If you haven’t quite found the proper use for this signage type, we’re hoping the suggestions presented here have provided you with a pathway forward.

Once you’re ready to incorporate a marquee sign into your business, let us know how we can help you as we’ve helped countless others. Our partnerships allow us to order many items directly from manufacturers.

We also feature graphic design services to help with the look and all the supplies you’ll need for your upcoming promotional event. So contact us today for a free quote or with any questions you may have.

A Complete Guide to Custom Trade Show Booths

Going to trade shows is all about expanding your industry presence as much as possible.

Whether you’re looking for potential partners or new clients, you have to bring your A-game. Everyone there is competing for the same things as you, which means a custom booth can make all the difference.

Custom trade show booths are easier to spot in large crowds. They grab attention better than the rest, often delivering a top-notch experience from start to finish.

Wondering how to upgrade your boring booth to something that will make people stop and pay attention?

Here is the complete guide to making the ultimate booth for your next trade show.

The Best Custom Trade Show Booths Start with a Story

Before you get into all the details, you have to understand what you’re trying to create.

Custom trade show booths are just as much for a business as they are for its consumers.

You have to have a clear set of objectives going into the design. You also have to realize these goals with the customer experience in mind.

Together, these two elements tell a story.

Your booth story should go hand in hand with your brand. Make it easy for attendees to understand who you are and what you do.

Then, go the extra mile and add something special. The unexpected touch will bring your booth’s story to life.

Such a result happens with the use of:

1. Themed Display Elements

EX19-3x6m-Trade-Show-Booth-312Once you have your ideas in place, turn your booth into your storyboard.

Play with different design options that will express what you’re trying to say.

 

 

For example, if you’re a home goods brand, create a booth to be a reflection of a specific room in the house. If you’re part of a food niche, have your booth represent the region from which your food is from.

The trick is to think outside the box.

Custom trade show booths are more than just a tent and a table. This is your space to create anything you want.

Bring props, create an interesting backdrop, play music – whatever you think represents you well and gets attention, do it.

Check your tradeshow guidelines if you’re trying to do something particularly special.

2. Hands-On Interaction

Beyond the visual design, add something to your booth that gets people actively involved with your brand. A hands-on element will make you more memorable.

Such interactions work for a multitude of industries:

  • Coffee roasters can show attendees how they roast and test beans
  • Interior designers can have fabric samples for people to touch and feel
  • Automotive engineers can bring parts and components to give their design concepts a tangible reinforcement

Whatever your line of work is, you have a product to show for it. Bring it to your trade show and put it in the hands of consumers.

Even if your product is a service, there is something you can do to make it hands-on.

Psychologists can go through simple mental exercises. Digitally-based services can host games or contests related to their products.

The possibilities are endless, you just have to be willing to push your creative limits.

3. Staff Participation

Speaking of being willing to do something, don’t forget to motivate your staff.

Employees are a crucial component of all custom trade show booths.

They aren’t there just to smile and give a basic pitch. They are there to cater the experience to every person that comes around.

Go back to your theme and think about the role your staff plays in it.

Maybe you can have them demonstrate how to use your products.

Maybe you can make the demonstration even more effective with costumes and characters. Costumes aren’t just for video games. They can be a representation of your ideal buyer or a futuristic approach to your new technology product.

Dressing up is a charming way to make an impression last.

With so many booths to compete with at trade shows, this is worth more than you might think.

4. Promotional Items

No matter how much time a person spends interacting with your booth, they will move on at some point.

Give them one last token they can take with them.

Promotional items keep you fresh in someone’s mind as they walk around the room and spend more days at the event. It can be the tool that makes them remember all the fun they had at your booth, which can turn into future interactions.

There are many different kinds of promotional tools you can use. Some include:

  • pens
  • lanyards
  • buttons and stickers
  • keychains
  • cups
  • flyers and brochures

Whichever items you choose to have at your booth, keep two things in mind.

First, make sure every promotional item is custom-made. It should represent your company with branded colors and your logo.

Second, order enough to last you the entire span of the trade show. Try to mix up your items as well and get a few different things.

Consider getting some special promotional items as well.

These could be apparel like t-shirts or hats, or maybe even a couple units of your product. Reserve these items for particularly strong interactions, or use them as prizes for something.

5. Pre-Show Messaging

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The last component of making a strong custom trade show booth is having an audience.

Your booth will do well at driving people to you, thanks to all the unique elements mentioned above. To have the strongest presence possible, you need to market yourself, too.

 

Start talking about the trade show before you even show up for the event.

Send out an email campaign to your leads. Post your excitement on social media. More importantly, have a social team ready to engage online during the event.

The more you send out branded messaging centered around the trade show, the more likely you are to be heard by your audience. This pays off in trade shows of thousands of booths as well as smaller events with just a couple hundred.

Design Your Custom Booth

A custom booth is a great way to promote your brand and products. It will give people a chance to know what you’re all about and be great for business.

Do you have a calendar full of trade shows to attend?

Show up ready to succeed with a custom booth.

Contact us today to see how we can help you create the ultimate trade show experience.

5 Tips for Designing a Beautiful Tradeshow Display

successful trade show requires careful planning and thought. You want to make important professional connections while you attract new customers.

There’s lots of competition. You need your booth to stand out from the crowd.

You want your display to be eye-catching and different. But you also want your message to be clear and easily understood.

Deciding on a creative booth design and trade show graphics can be a bit overwhelming. But we have some ideas.

Here are 5 tips for designing a beautiful trade show display.

Make an Impact

booth design

When you are thinking of graphics for your display, remember all the visitors who will be walking by your booth. As they take a look at your booth, you want your display to make an impact.

 

 

There will be lots of competition for their attention, so capturing their interest is crucial. Your display needs to offer a quick picture of your unique brand, and it needs to be highly visible at a distance as well.

If you can’t capture visitors’ attention, they are on to the next booth. So you must make a quick, lasting impression.

Think about a billboard on the freeway. The intention is to make an impact in a quick moment.

You should approach your trade show design in the same way. If you have too many words or images or if it’s not easily seen, the message is lost.

Keep It Simple

You may be tempted to try to show everything about your business in your design, but you shouldn’t do this. Less is more in this situation.

If your design is too busy, your message won’t stand out. Instead of cramming too much information in your display, think about the most specific message you wish to relay to your audience.

In a moment, you want to be recognized and capture the visitors’ attention. Filling every inch with graphics is confusing to the eye and will make your booth look cluttered and less effective.

Some people think that using all capital letters in their trade show graphics will attract an audience. But using a mix of capital and lower case letters is best.

It looks more natural, and it’s easier to read at a distance. Make sure your design reflects a consistent theme among your banners, posters, and other materials.

This reflects professionalism. If you have sent out emails or mailers ahead, those graphics should be consistent as well.

Brand awareness and familiarity help you stand out from the rest.

Include White Space

Don’t forget to include plenty of white space in your trade show graphics. What’s not on your display is almost as important as what’s on it.

A good display should include plenty of white space. This gives your display an uncluttered look allowing your audience to read your information and comprehend your intended message.

Your design should have around 40% of empty space. You have only a moment to capture your visitor’s attention.

Don’t waste that chance by cluttering your display. Respect the empty space.

successful display isn’t one with overloaded bells and whistles. Instead, it’s the one with a clean design that captures people’s attention.

Know Your Audience

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Make sure you have researched the area where the trade show is held. You want to know the demographics of the attendees and how you can market to this particular audience.

You want your brand to speak directly to this audience and help draw traffic to your display. It’s also necessary to humanize your display.

Having a social media marketing strategy is a necessity. This is a great way to advertise your booth and engage with people who will be attending the event.

If attendees are from out of the area, you can engage them with helpful information about the area or even great places to have dinner or drinks.

You want your display to be approachable and not intimidating to your visitors. Have options like pamphlets, flyers, or video to appeal to different personalities.

Some people will want to engage with you, so make sure there is friendly staff available and ready to answer questions and discuss your product.

People love free things, and they love to win something. Contests and promotions can help attract people to your display as well.

But if you are doing this, require visitors to give their information and email address.This is a great way to get contact information while engaging your visitors.

Booth Location and Architecture

Location matters, of course. Some venues offer prime display locations for an extra charge.

These usually sell out pretty fast, and some have prime spots grandfathered in, so you have to plan ahead. And this can be an important negotiating point for your contract.

If your plan is to attend the trade show for years to come, a prime location could be offered in return. In addition to location, you must consider your architecture.

If possible, your imagery should complement the existing architecture of the venue. This creates a harmonious effect.

After all, the goal is to leave your audience with a positive and memorable impression of your business. Your graphics and text should be appropriately scaled, and your message should be simple and impactful.

Trade Show Graphics: Hire the Best

Thinking about trade show graphics can be overwhelming especially when you are busy running your business. There’s a lot to consider.

You want your trade show display to appear well thought out and structured. And you want to leave a lasting impression on your visitors.

You need a team who understands design and can help you create a display that will wow your audience. It’s an investment that could result in a great return for your business.

If you are new to the idea of a trade show display or if you are interested in a new design for your display, we can help. Contact us today.

Name In Lights: Why a Printed Marquee Is Still The Best

Digital advertising only goes so far. 91% of consumers feel that online ads are too intrusive. They also feel they’re too many of them. A printed marquee helps you cut through that line noise and make a stellar impression on your customers.

Print is finally making its triumphant return after years of decline. 65% of people under the age of 25 are reading print magazines. They’re staying more engaged and forming deeper connections with the brands. A great print marquee can help you reach a wide swath of different demographics.

Here are some other benefits of a printed marquee for your business.

Advantages Of A Print Marquee

Custom-printed marquees are real. They are tactile and sensorial. Tactile objects form a deeper impression on customers. This makes for a deeper, more lasting connection with a brand or business.

Here are some other reasons you should consider a print marquee if you haven’t already.

A Printed Marquee Can Be Seen By Everybody

Digital marketing experienced a kind of gold rush during the early 2000s. We all knew it was going to be big. Lacking crystal balls, we just didn’t didn’t know how. This didn’t stop unscrupulous marketers from trying to take advantage of the boom.

Digital advertising isn’t perfect, however. It requires a device to be seen. There are currently 13.7 million internet subscribers at home. That’s still 10,430,000 potential customers you’re missing out on.

There are 16.9 million smartphone owners currently, as well. Savvy business owners will try to capture the loyalty of these digital customers while also striving to serve their physical clients.

A Marquee Is A One-Time Investment

Digital marketing can be a real sinkhole for your advertising budget. Your digital assets can dry up when you stop funneling money into them. PPC ads are one example of the bottomless well of digital expenses.

We should always strive to own our professional assets. One obvious example is owning your own .com web address, versus publishing on an outside platform like Facebook or WordPress. You’re basically making money for them.

It boils down to renting versus owning. Even the most amateur economist will tell you it’s better to own your assets. Let your money serve you and build your company rather than flushing it away every time you go to an industry event.

Marquees Are Versatile

Event planners are often limited by the locations at their disposal. This can determine how many guests you’re able to invite. It can have a bearing on who will attend if you can’t find an event site close to your corporate headquarters. It can even impact how your brand is perceived.

Think about how much brands spend trying to impress their customers. They’ll spend millions on prime time TV advertising. They’ll spend even more on a huge event. Why wouldn’t you invest in some classy lettering and vibrant colors to make the right impression?

A custom-printed marquee is flexible. It can be set up wherever you can find the space to erect a temporary structure. That means you could host an event on a luxurious garden estate instead of that empty used car lot down the road.

Print Marquees Are Customisable

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Visual branding is such an important part of forging strong customer relations. Consistent visual branding raises revenue by 23% on average. It makes a brand seem authentic and trustworthy.

Visual branding also allows you to sway how your company is perceived by your customers. Using classic fonts like Helvetica and elegant color schemes can portray your brand as masterful.

Situations Where You Can Use A Print Marquee

Custom-printed marquees are versatile as well as classy. They can serve as advertising for your business in a variety of situations where making an impression matters.

Here are some situations where a customer-printed marquee can come in handy.

Trade Shows

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Trade shows are one of the best opportunities to advertise your brand. The thought leaders and influencers in your industry are all gathered in one place, at one time. You’ll want to make the best possible impression on these potential leads.

 

 

Having your own print marquee means you don’t mean to print a banner for each event. This can amount to a substantial amount of savings for those who do multiple trade shows in a year.

It’s also possible to invest in a higher-quality marquee instead of spending that money on one-time signage. A printed marquee also helps you to make the most of your event space. You can use the tented space to draw attention to a particular product or service you’re advertising.

Sporting Events

Communities are a powerful asset for brands. That’s what the online marketers are always trying to leverage. Local communities are a brilliant way to forget long-lasting connections with loyal customers.

64% of consumers report having matching values as the most important factor in forming lasting relationships with a brand. Supporting a local sports team is an easy way to foster goodwill with your local community with a minimal amount of effort.

Outside Your Business

A print marquee can even be a semi-permanent asset to your physical space. If you’re not using your marquee for an event it can double as extra signage for your business. The more times your customers see your visual branding, the deeper the impression it will make.

A printed marquee can even be used to expand your physical space. You can use the temporary structure to create additional overflow storage if you sell a physical product.

You can also use your print marquee as a temporary events space. Consider hosting a cookout on a busy weekend, using your printed marquee as a shade shelter. It’ll make a lasting impression on your customers, as well.

Serious business owners investigate every opportunity for their brand to get ahead. Digital advertising is great and all. It’s even more effective as a part of an ongoing advertising strategy that takes advantage of the real world, also.

Ready To Find Out How A Print Marquee Can Help Your Business?

Having your own custom-printed marquee lets you present your company in its best light. Want to stand out at your next trade show or event? Check out our custom print marquees today!

Carrying the Banner: How To Dress Up your Corporate Event

Planning and launching a corporate event is a complex task. It often means balancing goals, such as integrating marketing and still delivering an experience.

Some events are easier than others. In the case of attending a trade show, you’re only responsible for your company’s booth. The larger scale programming is on the head of the event management.

If the event is entirely in-house, though, you can get pulled in 5 directions by 5 people higher up the corporate ladder. All that noise can drive the visual presentation of the event into the background.

Don’t let that happen to you.

A good event, like a good meal, relies on presentation. Attendees who aren’t impressed by the setting will unconsciously downgrade the importance of what they see and hear.

So let’s explore some of the ways you can dress up your corporate event.

Bring in the Banners

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Banners are old school, but they can do a lot for you.

They are one of the few things at your event that you control completely. Everything from the size, graphic design, and color scheme stays in your hands.

You also enjoy several banner style choices.

 

Stuck in a featureless building? Use some of the more extreme colors to liven things up. You can throw up banners at the front door to let people know they’re at the right place.

If the event isn’t too formal, a festive banner over a stage can break up a boring color scheme in a room.

For example, you can use pull up banners outside an auditorium door. S-shaped stretch banners are ideal for easy-to-read product information during a product launch. Standing banners are outstanding attention getters for your outdoor corporate event.

Use Flowers, but with Care

Flowers are a great way to soften the often stark setting of a corporate event, but they can prove tricky.

Allergies top the list of potential problems. Put enough people in a room and you’ll get a few allergy sufferers. Stick with a low-pollen choice, such as tulips, and you’ll minimize the odds of setting off allergies.

Scents affect how things taste. That’s why everything tastes bland when you get a cold. There’s no smell to enhance the flavor.

Avoid flowers with strong odors if you plan on serving food. In fact, you should avoid strong smelling flowers altogether. Not everyone loves floral scents.

Flowers by themselves run the risk of creating a feminine setting. Do pair your flowers with something more masculine, such as smooth river pebbles or branches.

Those pairings give you a more gender-neutral setting that men and women can enjoy.

Seating in the Round

Seating in the round shows up in home decor on a regular basis, but you can adapt it for your corporate event.

The idea is that your speakers will stand on a raised dais in a central location in the room. You set the tables up in a circle around the dais, which gives everyone a good view.

A more practical variation is setting up the tables in a U-shape around the dais. This gives everyone a view without forcing the speakers to constantly turn.

This setup offers a couple of benefits.

It gets speakers closer to the audience. Maintaining focus is easier if audience members aren’t squinting up at a stage.

It also creates a more visually interesting table layout. The U-shape serves as a counterpoint to the square or rectangular shape of the room.

Color Is Key for Your Corporate Event

Integrating color is one of the best ways to dress up an event, but it can get expensive. Flowers do the job, but they can bankrupt you in the off-season.

The easier method of using color is through things you can rent. For example, you can likely find a catering service that offers colored tablecloths, napkins, or dishes. Use colored napkins for accenting on tables.

You can also rent colored lighting for more informal events. Take a cautious hand with colored lighting. You want to augment the visual appeal of the space, not make it look like a teenage dance party.

Consider using colored lighting to highlight decorative plants or features around the room. Ice sculptures often benefit from subtle, colored lighting.

Color selection depends on two critical areas: formality and audience.

Say you’re planning a year-end party that celebrates beating sales goals. It’s an informal event for employees. You can get away with some very bright colors.

An annual stockholder’s meeting, on the other hand, demands restrained color selection.

Centerpieces

Centerpieces let you integrate color and visual texture without overwhelming the room.

You can use the company colors as a base or choose colors that reflect the overall palette. Most centerpieces use a combo of natural and synthetic materials. That means you can get nearly any texture combo you want.

You might choose glass centerpieces to get a sleek visual texture or a mini-disco ball to capture a sense of whimsy. Again, the centerpiece must account for the formality and audience.

Centerpieces with glitter-covered stars might work fine for a retirement party. They won’t go over at meet-and-greet for the new CEO.

If you want a subtle flower presence at the event, centerpieces are the ideal vehicle for them. You can often get away with a single flower per table if you pair them with something else.

Parting Thoughts

It’s easy for corporate events to end up as nothing more than bored people stuck in a room together. You can avoid that.

A well-organized event engages the eyes before it engages the brain.

Banners can serve not only as signposts at an event but as a way to integrate some extra color. Flowers can add color, but use them with some care. Opt for low-pollen, low-odor flowers.

Centerpieces offer you a chance to add color and texture without overwhelming the room. Seating in the round creates more visual interest and gets speakers closer to the audience.

Always consider the formality and audience when choosing colors and making design choices.

EventDisplay.com.au specializes in event-related products, such as banners, linens, and tents. For more information about our products and services, contact us today.