Who would’ve thought that Nikola Tesla’s “world wireless system” back in the 1900s would become the Internet as we know it now? And that more than a century later, over four billion people would become Internet users?
It’s most likely for these reasons that you heard people left and right saying that print is dead. But it’s not. Print is very much alive and still plays a critical role in today’s many different industries.
Especially in the world of marketing and advertising.
And one type of print marketing tool you shouldn’t underestimate are the roll up banner stands. They’re as crucial to your business’ marketing strategies as your online marketing investments. In fact, they’re some of the biggest contributors to the success of your trade show display.
On top of that, they’re also some of the most cost-effective tools in your print marketing arsenal. And here’re the top reasons why.
1. It’s Print, and Print is Very Affordable
How does a $150,000 TV ad sound to you? Incredulous, right?
But that’s the truth when it comes to television ads. After all, you have to pay the TV station much more when you want to secure a spot in their prime time viewing slots. And while this can definitely bring in more people to know about your brand, the question is, do you have such a massive budget?
You most likely don’t, seeing as your organisation falls under the small business category. After all, small businesses in Australia comprise 97% of all businesses in the country. And as a small business owner, marketing is just one part of the extensive list of expenditures you need to worry about.
So, what about print ads then?
It still depends on several factors, such as the size, material, and specific type. But you can rest assured you won’t have to spend thousands of dollars on a single piece of roll up stand. For a couple of hundred dollars, you can already have a pull-up banner stand and catch the attention of anyone passing by.
2. Because You Can Use Them Over and Over Again
Roll up banner stands are some of the most cost-effective marketing tools you have. For the simple reason that you can use them again and again. This is especially true for those printed on high quality materials, using top-of-the-line inks.
For instance, you’re attending a trade show event. In this case, you’d need to have tangible visuals that will capture the interest of attendees. Print materials that will make your competitors turn green with envy.
At the same time, you want to have print ads that you can use the next day. And the day after that. Up until the very last second of the convention.
Remember, events like this can go on for several days. As such, you don’t want to end up with no means of marketing on your second day!
We’re not saying that you shouldn’t invest in small ticket items like flyers, brochures, calling cards, and even promotional items. But, if you rely on just these, your overall expenses are sure to increase at a rapid rate. Not to mention that it may leave you without any other advertising medium in the last days of the event.
Pop up or roll up banner stands boast of longevity that makes them reusable. All you need is to take them down once the day is over. And then the next day, position and set them up in the most strategic location.
3. They’re Compact and Portable
This means you can bring them anywhere you want to market your brand and its products and services! They’re easy to set up and take down. It’ll take you just a minute or two to put them up or bring them down.
In other words, even after the trade show ends, you can still use them somewhere else. Perhaps for the next trade show event, you’ll attend in a few days. Or right at the actual place of your business.
How’s that for compactness and portability?
4. The Banners Themselves are Replaceable
You’ll find roll up or pull up banner stands that offer great levels of flexibility in terms of reusability. How so?
To get the most out of them, you just need to replace the banners themselves. Then, simply attach the new banner on to the stand. Presto – you have a new advertisement!
For instance, you have something new to share with your target market. Perhaps a new product, a current promotion, or maybe a sale! So, you just need a new banner to print the information on.
All that’s left to do is to attach the new banner on to the stand. Then, wait for the customers to come make your business door swinging.
This replaceability feature makes roll-up banner printing tools even more cost-effective. And why it makes sense that you should already invest in such print ad supplies.
5. Because They’re Perfect for Almost Every Advertising Opportunity
Last, but not the least, is the simple reason that these banner stands are effective in almost every case of advertising opportunity you get. From trade shows to in-business advertising, you can take and use them anywhere you can legally advertise. And again, because they’re a form of print ad, they won’t cost you as much as other forms of marketing.
Just consider this: Australia has the most expensive Facebook marketing in the entire world. This doesn’t mean you should no longer market on Facebook or any other social media platform. But it pays to know so that you can better control your marketing budget.
Want More Info on the Benefits of Roll Up Banner Stands?
If so, then make sure you visit our blog site! We have more useful information, tips, and tricks there that will help you make the most out of your roll up banner stands. So, get visiting!