Digital advertising only goes so far. 91% of consumers feel that online ads are too intrusive. They also feel they’re too many of them. A printed marquee helps you cut through that line noise and make a stellar impression on your customers.
Print is finally making its triumphant return after years of decline. 65% of people under the age of 25 are reading print magazines. They’re staying more engaged and forming deeper connections with the brands. A great print marquee can help you reach a wide swath of different demographics.
Here are some other benefits of a printed marquee for your business.
Advantages Of A Print Marquee
Custom-printed marquees are real. They are tactile and sensorial. Tactile objects form a deeper impression on customers. This makes for a deeper, more lasting connection with a brand or business.
Here are some other reasons you should consider a print marquee if you haven’t already.
A Printed Marquee Can Be Seen By Everybody
Digital marketing experienced a kind of gold rush during the early 2000s. We all knew it was going to be big. Lacking crystal balls, we just didn’t didn’t know how. This didn’t stop unscrupulous marketers from trying to take advantage of the boom.
Digital advertising isn’t perfect, however. It requires a device to be seen. There are currently 13.7 million internet subscribers at home. That’s still 10,430,000 potential customers you’re missing out on.
There are 16.9 million smartphone owners currently, as well. Savvy business owners will try to capture the loyalty of these digital customers while also striving to serve their physical clients.
A Marquee Is A One-Time Investment
Digital marketing can be a real sinkhole for your advertising budget. Your digital assets can dry up when you stop funneling money into them. PPC ads are one example of the bottomless well of digital expenses.
We should always strive to own our professional assets. One obvious example is owning your own .com web address, versus publishing on an outside platform like Facebook or WordPress. You’re basically making money for them.
It boils down to renting versus owning. Even the most amateur economist will tell you it’s better to own your assets. Let your money serve you and build your company rather than flushing it away every time you go to an industry event.
Marquees Are Versatile
Event planners are often limited by the locations at their disposal. This can determine how many guests you’re able to invite. It can have a bearing on who will attend if you can’t find an event site close to your corporate headquarters. It can even impact how your brand is perceived.
Think about how much brands spend trying to impress their customers. They’ll spend millions on prime time TV advertising. They’ll spend even more on a huge event. Why wouldn’t you invest in some classy lettering and vibrant colors to make the right impression?
A custom-printed marquee is flexible. It can be set up wherever you can find the space to erect a temporary structure. That means you could host an event on a luxurious garden estate instead of that empty used car lot down the road.
Print Marquees Are Customisable
Visual branding is such an important part of forging strong customer relations. Consistent visual branding raises revenue by 23% on average. It makes a brand seem authentic and trustworthy.
Visual branding also allows you to sway how your company is perceived by your customers. Using classic fonts like Helvetica and elegant color schemes can portray your brand as masterful.
Situations Where You Can Use A Print Marquee
Custom-printed marquees are versatile as well as classy. They can serve as advertising for your business in a variety of situations where making an impression matters.
Here are some situations where a customer-printed marquee can come in handy.
Trade shows are one of the best opportunities to advertise your brand. The thought leaders and influencers in your industry are all gathered in one place, at one time. You’ll want to make the best possible impression on these potential leads.
Having your own print marquee means you don’t mean to print a banner for each event. This can amount to a substantial amount of savings for those who do multiple trade shows in a year.
It’s also possible to invest in a higher-quality marquee instead of spending that money on one-time signage. A printed marquee also helps you to make the most of your event space. You can use the tented space to draw attention to a particular product or service you’re advertising.
Communities are a powerful asset for brands. That’s what the online marketers are always trying to leverage. Local communities are a brilliant way to forget long-lasting connections with loyal customers.
64% of consumers report having matching values as the most important factor in forming lasting relationships with a brand. Supporting a local sports team is an easy way to foster goodwill with your local community with a minimal amount of effort.
Outside Your Business
A print marquee can even be a semi-permanent asset to your physical space. If you’re not using your marquee for an event it can double as extra signage for your business. The more times your customers see your visual branding, the deeper the impression it will make.
A printed marquee can even be used to expand your physical space. You can use the temporary structure to create additional overflow storage if you sell a physical product.
You can also use your print marquee as a temporary events space. Consider hosting a cookout on a busy weekend, using your printed marquee as a shade shelter. It’ll make a lasting impression on your customers, as well.
Serious business owners investigate every opportunity for their brand to get ahead. Digital advertising is great and all. It’s even more effective as a part of an ongoing advertising strategy that takes advantage of the real world, also.
Ready To Find Out How A Print Marquee Can Help Your Business?
Having your own custom-printed marquee lets you present your company in its best light. Want to stand out at your next trade show or event? Check out our custom print marquees today!